After being a monster of Internet search engine company, Google seems want to become an influencer of the mobile market. Besides concentrated its business in search engine and Internet advertising, Google has positioned its business in mobile market too by launching its’ GPhone.

Google has planed to launch its free software package (Android) to hit the market during the second half of next year. The system will control an untold number of cell phones. The system is designed to unify the mobile application developers, which will make the web-surfing activities on the cell phones easier than before.

This Mountain View-based company is hoping Android opens another lucrative channel for peddling ads and services to people when they are away from their PC, supplementing the revenue already pouring into the company from Internet advertising.

There are many speculations about Google’s plan to launched cell phone. However, according to the new rumor on the Internet, Google is not making cell phones. Instead, Google will work with 4 manufacturers and 29 other companies that have formed the Open Handset Alliance to help launch Google’s mobile software. Contrary, Eric Schmidt, which is Google Chief Executive, hinted the company might eventually make its own phone.

Since the details about Google’s mobile market ambitions began to dribble out in early September, the company’s shared have surged by about US$200, or nearly 40 percent. Google’s stock price hit a new record of US$730.23 on Monday afternoon before falling back to finish the session at US$725.65, a gain of US$14.40.

Currently, Google has generated most of its revenue from the text-based ad links displayed alongside search results and other web content usually viewed on the screen of a PC, which is expected to exceed US$16 billion this year. You may also read the article about Google 3Q Has Raised for 46%.

Sandeep Aggawal, an Oppenheimer & Co. analyst, predicted that Google would be harvesting as much as US$4.8 billion in annual revenue from the mobile market. This situation will be happened within three years after Android appears. Moreover, he punctuated his remarks in a Monday research note by raising his 12-month target for Google’s stock to US$850, up from US$745. Google is truly the phenomenon.