Recently, Verizon is nearly on a deal with Google to provide Web-search services on its wireless network. The ubiquitous Google search bar has already on the iPhone and on a number of Sprint PCS phones.

The deal would bring Verizon users a one-stop search screen rather than the layered searches they have today. Mobile search state is chaotic, as each carrier has implemented its own service and structure. Currently, many users already bypass the carrier search interfaces and log onto Google and Yahoo with phone browsers.

According to Chris Ambrosio, director of wireless strategies at Strategy Analytics, a worldwide analyst firm, wireless operators have to do more for their customers if they are hoping to monetize the wireless search market. Moreover, he added that it makes sense for Verizon to have a partnership with Google, as the Internet search king, that has experienced in the wireless market.

According to the rumor, Verizon has considered to use Microsoft’s search capabilities before having serious negotiations with Google. In addition, AT&T wireless is already carrying the Yahoo brand as an expansion of their partnership on the DSL front.

Currently, Verizon and Google have been in discussions for nearly a year, with ad revenue and search data retention the key sticking points. Although ad revenue is a paltry $200 million across the entire mobile market now, the industry estimates that will jump up exponentially if wireless users have better search stuffs.

The challenge for the Verizon and Google partnership is to incorporate the Web with Verizon’s extensive Get It Now! portal content, which is includes music, ringtones and video. For information, all the operators have made huge investment in portal content; they need to meld that with the non-portal in a way that is easy for customers to use.

All the search-engine providers will be players, including Microsoft. However, it seems that Yahoo have an edge so far. Yahoo has been far more active in mobile technology, getting into Wed-based content and serving data to mobile users. Yet, recently, Yahoo has launched its Fire Eagle platform that has a significant mobile twist where users can find shops, stores and restaurants near them when they perform GPS-enabled searches through Fire Eagle applications.

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